Summary: The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical shift.
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Canadian Podcasts chart performance history for Under the Influence from CBC Radio
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